KRAFT HEINZ ABC
SAMBAL ABC PEDESIN INDONESIA
A trade marketing activation conducted in General Trade to directly touch the consumer on ground to generate more sales and induce trials.
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Sambal ABC challenge audiences to taste the spiciness of Sambal ABC Extra Pedas with Mie Terpedas Di Dunia ( supported by Mie Abang Adek ) in several GT in Java.
We challenge audiences to taste the spiciness of Sambal ABC Extra Pedas with Mie Terpedas Di Dunia ( supported by Mie Abang Adek ), and make sale activity more engaging with games and gift related purchase.
Conducted in several General Trade in secondaty cities in Java ( Tangerang, Bogor, Bekasi, Karawang, Semarang, Sragen, Batu, Gresik ).
