KRAFT HEINZ ABC
Category
Date
01 Dec 2018
AKADEMI SUAMI SEJATI KECAP ABC
Opportunity :
Kecap ABC wants to appreciate wives by encouraging the message of gender equality. Spreading the message of partners in kitchen partners in life.
Challenges :
many husbands considered cookings are wive’s duty.
The Plan :
Launch digital activation of Akademi Suami Sejati and conducted roadshow event on 6 cities, Involving husband communities to learn to cook together with Chef Gery Girianza.
Held in Bandung, Semarang, Malang, Bogor, Surabaya, Balikpapan.
Results :
- Received multiple Creative Awards
- PR value : 2.3Bn
Recent Works
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KEAJAIBAN BUKA BERSAMA COCA-COLA