AKADEMI SUAMI SEJATI KECAP ABC

Opportunity :
Kecap ABC wants to appreciate wives by encouraging the message of gender equality. Spreading the message of partners in kitchen partners in life.

Challenges :
many husbands considered cookings are wive’s duty.

The Plan :
Launch digital activation of Akademi Suami Sejati and conducted roadshow event on 6 cities, Involving husband communities to learn to cook together with Chef Gery Girianza.
Held in Bandung, Semarang, Malang, Bogor, Surabaya, Balikpapan.

Results :

• Received multiple Creative Awards
• PR value : 2.3Bn