AIA
[DESIGNS] AIA HEALTHFEST with David Beckham
AIA new campaign launched across Asia-Pacific, is called ‘What’s Your Why?‘, and reflects AIA’s commitment to helping people live longer, healthier, better lives.
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AIA HealthFest, an exclusive festival for media and most sought Indonesian influencers on promoting healthy living held in Jakarta as a part of the AIA Healthy Living Tour. Featured David Beckham as guest star speakers and co hosted by Iko Uwais, Irfan & Jennifer Bachdim and Max Mandias.
Performing also DJ Dipha Barus and sporty Fashion Show by Adidas.
What happened :
- 3 billions of PR Value
- 3 millions ++ Social Media reach
- 150k++ Social media engagements
AIA HealthFest, an exclusive health festival with David Beckham for media darling and most sought Indonesian influencers on promoting healthy living.
