AXE
AXE MEN’S GROOMING MEDIA INFLUENCERS GATHERING. #GANTENGCARAGUE
Axe Men’s Grooming, #GantengCaraGue media and influencers gathering, to showcase and try the product line up first hand.
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Opportunity :
Axe, a body spray brands now entering the market with total solution on men’s grooming.
Challenges :
How we introduce the portfolio to public.
The Plan :
Before the main event, we need to make noise about the products so that PR will capture the news and spread the messages.
Initiated with media gathering and influencers gathering to showcase the new line up of Axe Men’s Grooming and also try it first hand, also sharing session #GantengCaraGue from their ways and point of views.
Axe Men’s Grooming, #GantengCaraGue media and influencers gathering, to showcase and try the product line up first hand.
