AXE
AXE VAULT & AXELERATE 2019
Axe Men’s Grooming, #GantengCaraGue media and influencers gathering, to showcase and try the product line up first hand.
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Opportunity :
Axe, a body spray brands now entering the market with total solution on men’s grooming.
Challenges :
How we introduce the portfolio to public.
The Plan :
After pre-event activity we held the main event.
At main event, we commemorate 10 years of Axe in Indonesia, with all those iconic Axe advertisement and showcase it in a life size journey within the Axe Vault. We bring back those theme of ”Sauce (Asmirandah), Fallen Angels and Gold & Chocolate and the last Axe Untold Stories.
Continuing the hype with Axelerate Night, an entertainment platform that already have place in the audience minds.
Live Performance by The Groove, Kunto Aji, Stars and Rabbit, DJ Sixteen, Diskopantera and DJ Cream.
The Launch of Axe Men’s Grooming, #GantengCaraGue with Axe Vault exhibition and Axelerate Night.
