AMD
AMD RYZEN 5000 series Mobile Processor Virtual Launch
Opportunity :
AMD wants to launch it latest 5000 series processor. A processor that can help their consumer to do things better and faster in the future with tagline Power Your Next.
How:
A live digital experience collaborate with 3 personas to communicate brand RTB by showcase their untold story of their journey to become what they are today.
Collaborated with Bang Pen, Clara Su and Alfy Rev.
This virtual broadcast also host product presentations, talk shows and reviews from well known reviewers.
Consumer engagement also pushed further using microsite, where we engage them with games and trivia to get prizes and to explore further more on product knowledge and features.
Results :
- 2.7 k Microsite Access on D-Day.
- 7.3 k Views in 24 hr.
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