Opportunity:

AIA wants to launch AIA VItality  apps to motivate its consumer to living a Healthier, Longer and Better Lives.

How:

A virtual launch event streamed live on YT with compelling storyline and supported with personas that represents and inspire audience to start  healthy living and relate with Brand Pillars Communications. 

A clutter breaking on what virtual event would be in the industry category.

Hosted by tier 1 celebrity and influencers, such as Raditya Dika, Christian Sugiono  along with Anjasmara, Yuda Bustara, Adji Santosoputro and Putri Tanjung.

With special performance by Honne feat. Rahmania Astrini and AIA Global Brand Ambassador David Beckham.

Results :

• 1.7 k Concurring View
• 16.5 k Views in 24hr
• 2.5 k Comments During Show
• 1 k+ New Subs During Show