PLAY LAB POP UP

A series of consumer activations where Fisher Price wants to showcase its brand unique value propositions by showing the process how the toys are made. By engaging  the toys tester, the kids itself.

Deployed at in store-offsite- and concourse mall level, where our toys experts engaged the kids as toys tester with their parents.

Supported with experts talks with pediatricians and psychiatrics where Moms can learn and be engaged along with lots of exciting consumers engagements and promos.