ABC MOTHERS DAY 2018

Oportunity :
As continuity of Akademi Suami Sejati, Kecap ABC wants to celebrate Mother’s Day as an appreciations for Moms.

Challenges :
Many husbands are still considered cooking and others household chores are wife’s duty.

The Plan :
We invited husbands communities from various background to celebrate Mother’s day to appreciate their wives by cooking dishes and serve them on Mothers Day. We divided onto groups and teach them how to cook and spread the messages of gender equality.
Hosted by Chef Gery Girianza and Chef Aga Alvian and also some Indonesian influencers to hype the celebration.

Results :

• Getting 1.000++ husbands to cook together on Mothers Day.
• Broke MURI record.
• 2.3M PR value.